PYROGANDA: Creating New Terms and Identities for Promoting Fire Use in Ecological Fire Management

Agencies, organizations, and institutions in the wildland fire community will have to engage in an explicit pro-fire “pyroganda” campaign to help counter its historic anti-fire propaganda and inspire necessary changes in consciousness and behavior in the public and fire management workforce. As part and parcel of this effort, FUSEE proposes renaming wildland firefighters as fire rangers.