This app is helping Californians stay on top of wildfire risks
Zeke Lunder, an analyst with two decades of experience mapping wildfires, was already in the habit of sharing his expertise on Facebook, often writing posts providing insights into official announcements. This fire hit close to home, though, and he wanted to expand his offerings. Lunder started a website, The Lookout, which he populated with maps he built based on publicly available data, as well as analysis and interviews. Rather than offering emergency alerts, like Watch Duty, Lunder wanted a space to provide additional context for people interested in, and impacted by, wildfires—context that was not restricted by official protocols or talking points.